When I was about 7, one day I was sitting at home alone doing nothing but listening to silence. I discovered this feeling that silence has something to tell you which words cannot.
That the World and life itself are much more complex than what I had been aware of. This experience has became my main driving force in work.
I worked as a journalist for 15 years and realised that we came to an age when the civilisation needs answers for challenges like climate change, sustainability, fair housing inclusive education and many other things that are crucial for our survival. And there are millions of artists, activists, scientists, teachers and others who have ideas about how to fix our problems. Yet we live in a way as if there were no solutions.
To be a changemaker means that you teach people something that they already know but ignore it. You have to believe in your cause so much that it comes across and influences many others. It is a fascinating journey.
I started to do nonprofit video production 12 years ago because I wanted to be part of the solution. Video is a perfect tool for that. When you understand something about the World it feels like being reborn. And it can truly be that. To make that happen you not only need information but experience. Feelings and experience convince us much more than just words.
The people who crazy enough to think they can change the World are the ones who do
(- from The Think Different ad by Apple)
According to my personal experience, everyone who wants to make the world better actually takes a step closer to herself. It is like the moment of truth. The gate through which you enter a life that feels better. And this is what many people sense who devote their time to a good cause. Which to me is an effort to make the World better. And when I create nonprofit videos, or produce animated explainer videos about a cause, those are among the best moments of my life. Ever since I started work as a journalist, a video editor and producer, I felt privileged to be part of a good cause.